Solutions
SOLUTIONS
Built for health, fitness and wellness brands
Every brand in health and fitness faces the same challenge: customers buy, then disappear until the next purchase. 37CELLS gives them a reason to stay connected every day, through a branded app that turns their wearable data into value they can use.
Here’s how that works in your industry.
Sport & fitness retail
Customers buy a watch, a pair of runners or a bike, and you don’t hear from them until the next sale.
- Stay part of their week. A branded app they open every day for their health age, coaching and progress.
- Gear tracking. Customers log their shoes or bike and see when they’re due for replacement.
- Sell wearables with confidence. Recommend the right device for each customer, knowing their history comes with them when they switch.
- Range and stock insight. See which sports and activities your customers actually do.
- Bring events in-app. Turn run clubs and community events into challenges customers can join from anywhere.
Activewear & apparel
Your customers live the lifestyle your brand stands for, but the relationship usually ends at checkout.
- Connect around the training they love, from yoga and running to strength and HIIT.
- Branded fitness selfies. Customers share workouts with their stats and your logo, spreading your brand to their friends.
- Community and challenges that build loyalty between collection drops.
- Launches that land. Match content and new releases to how customers actually train.
- Product insight. Understand activity trends across your customer base to inform design and range planning.
Sports nutrition & supplements
Nutrition needs change with training, but most brands only see the reorder.
- Guidance that fits. FitBot answers nutrition questions using your brand’s expertise and the customer’s own training, sleep and recovery.
- Know your segments. See who’s training for endurance, strength or general health, with their consent.
- Timely, relevant communication. Education and offers that suit each customer’s goals and training phase.
- Trust through results. Customers see their progress over time, alongside the brand that helped them get there.
Health, wellness & gyms
Members train inside and outside your venue, but you usually only see their check-ins.
- See the whole week. A branded app that reflects all of a member’s activity, not just their visits.
- Reasons to stay. Health age, age-group benchmarks and progress tracking show members the value of their membership.
- Spot drop-off early. Notice when engagement falls so your team can reach out before a member cancels.
- Community beyond the floor. Challenges and leaderboards that keep members connected between sessions.
