Wearables
WEARABLES
One platform. Every wearable.
Your customers already track their training on Apple Watch, Garmin, Fitbit and Google Pixel Watch. 37CELLS connects to all of them, so your brand can offer one personalised health and fitness experience, whichever device a customer wears today or switches to tomorrow.
No new hardware, no single-brand partnership and no data silos. Just a branded experience that gives customers a reason to come back to you every day.
Switch brands. Keep the data.
- Your customers aren’t locked in. When someone upgrades from a Fitbit to a Garmin, or from Garmin to Apple Watch, their history, health age and goals move with them. Nothing is lost, so they stay engaged with your brand through the change.
- Neither are you. Your customer program isn’t tied to one manufacturer’s ecosystem, pricing or roadmap.
- One view of every customer. Activity, sleep and heart-rate data from different devices lands in one consistent profile, so your insights and offers work the same for everyone.
- A natural fit if you sell wearables. Recommend the right device for each customer, knowing their data comes with them when they buy it.
What your customers get
Value they’ll use every day, delivered under your brand:
- Their health age. One score combining activity, sleep and heart rate, showing how their body is tracking against their real age.
- FitBot, an AI coach. Answers to questions like “What should I train today?”, based on their own data and your brand’s expertise.
- Trends, not just totals. How sleep, training load and resting heart rate change across weeks and months.
- Rewards and recommendations that fit. Offers based on how they actually train, like a reminder when their running shoes have done the kilometres.
- Fitness selfies. Workout stats on a photo, ready to share.
What your brand gets
- Everyday engagement. Move from occasional purchases to daily touchpoints in your own branded experience.
- Consented customer insight. Understand how customers train, recover and sleep, using data they’ve chosen to share with you.
- Better-timed offers. Recommend products when customers actually need them, not when the next campaign goes out.
- Lower acquisition costs. Own the relationship instead of paying to reach the same customers again and again.
Built for brands like yours
Sport and fitness retailers can prompt gear replacement based on real usage, and recommend the right wearable for each customer.
Activewear brands can connect with customers around the training they love, from yoga and running to strength.
Sports nutrition brands can match product suggestions to each customer’s training load, recovery and goals.
Works with the wearables your customers already own
- Apple Watch, via Apple Health on iPhone
- Garmin, including Forerunner, Fenix, Venu, vívoactive, Instinct and Enduro, via Garmin Connect
- Fitbit and Google Pixel Watch, via Google Health
Customers connect in a few taps and choose exactly what they share. They can change or remove access at any time. Read our Data Protection policy.
