Terms of Use
Last updated: 9 November 2026
Welcome to 37CELLS.
These Terms of Use govern your access to and use of the 37CELLS website, including its content, information, demonstrations, resources and related online services.
37CELLS is a white-label Customer Intelligence Platform designed to help businesses create branded digital experiences, better understand their customers and deliver personalised engagement.
By accessing or using this website, you agree to these Terms of Use. If you do not agree, please discontinue using the website.
1. About 37CELLS
37CELLS provides technology solutions for businesses operating in health, fitness, wellness, retail and related industries.
Our platform may enable participating businesses to offer branded digital experiences incorporating customer intelligence, health and fitness information, personalised recommendations, AI-powered guidance and integrations with third-party services.
The information on this website is intended primarily for businesses and professionals evaluating our services.
2. Scope of These Terms
These Terms govern the use of the 37CELLS website and its publicly accessible content.
Businesses licensing or subscribing to the 37CELLS platform will be subject to a separate commercial agreement governing their use of the technology, applicable fees, service arrangements, data responsibilities and other contractual obligations.
Individuals accessing a branded application powered by 37CELLS may also be subject to separate end-user terms and privacy notices provided through that application.
Where a separate written agreement governs a particular service, that agreement will prevail to the extent of any inconsistency with these website Terms.
3. Website Information
We endeavour to ensure that information published on this website is accurate, relevant and up to date.
However, descriptions of platform capabilities, integrations, functionality and services are provided for general information and may change as our technology develops.
Features described on this website may be subject to availability, technical requirements, commercial arrangements or third-party integrations.
Nothing on this website constitutes a binding commitment to provide a particular feature, functionality, integration or commercial outcome unless expressly agreed in writing.
4. Intellectual Property
Unless otherwise stated, all intellectual property associated with the 37CELLS website and its proprietary technology belongs to 37CELLS or its licensors.
This includes, where applicable:
- Website content, text, graphics, images and visual designs.
- Trademarks, logos, branding and other identifying materials.
- Software, source code, algorithms and platform architecture.
- Proprietary methodologies, processes and technology.
- Original content, documentation and platform-related materials.
You may access and use website content for legitimate business evaluation and informational purposes.
You must not reproduce, modify, distribute, commercially exploit or otherwise use our proprietary materials without prior written permission, except where permitted by law.
Accessing this website does not grant you ownership of, or a licence to commercially exploit, any 37CELLS intellectual property.
5. Permitted Website Use
You agree to use the website lawfully and responsibly.
You must not:
- Attempt to gain unauthorised access to our website, systems or infrastructure.
- Introduce malicious software or interfere with website security.
- Copy, scrape or systematically extract website content or data for unauthorised commercial purposes.
- Reverse engineer or attempt to reproduce proprietary technology, except where permitted by law.
- Misrepresent your identity, business affiliation or relationship with 37CELLS.
- Use the website in a manner that infringes intellectual property, privacy or other legal rights.
- Interfere with the website's availability or other users' access.
We may restrict access where reasonably necessary to protect our systems, users, intellectual property or legal interests.
6. Business Enquiries and Demonstrations
When you submit an enquiry, request a demonstration or communicate with 37CELLS, you agree to provide accurate information relevant to your request.
Information submitted through website forms or business communications will be handled in accordance with our Privacy Policy.
Submitting an enquiry or requesting a demonstration does not create a commercial partnership, licensing arrangement or contractual obligation for either party.
Any commercial relationship will be subject to mutually agreed terms.
7. Customer Data and Privacy
37CELLS recognises the importance of privacy, particularly where technology involves personal, health, fitness or other sensitive information.
Our platform is designed to support branded customer experiences and may process information supplied by participating businesses, their customers and authorised third-party integrations.
The collection, use, disclosure, storage and management of personal information will depend on the relevant service, contractual arrangements, applicable privacy notices and legal requirements.
Where 37CELLS processes personal information on behalf of a business client, the respective responsibilities of 37CELLS and that client should be established in the applicable commercial and data processing agreements.
Nothing in these Terms authorises the collection, use or disclosure of personal information without an appropriate legal basis.
For further information about how 37CELLS handles personal information, please refer to our Privacy Policy.
8. Health and Fitness Information
37CELLS technology may support experiences involving health, fitness, wellness, activity and lifestyle information.
Any health-related information, insights, estimates, recommendations or guidance made available through the platform are intended for general informational and wellness purposes unless expressly stated otherwise.
They are not intended to replace professional medical advice, diagnosis or treatment.
Users should consult an appropriately qualified healthcare professional before making decisions concerning medical conditions, treatment or significant changes to exercise, nutrition or health management.
Platform functionality must not be used for purposes requiring regulated medical-device approval or professional clinical oversight unless the necessary approvals and arrangements are in place.
9. Artificial Intelligence and Personalised Recommendations
37CELLS may incorporate artificial intelligence, automated analysis and recommendation technologies to support personalised digital experiences.
AI-generated information may be based on available customer information, user preferences, connected services and other relevant inputs.
Such outputs may be incomplete, inaccurate or unsuitable for particular circumstances.
AI-generated recommendations should not be treated as guaranteed outcomes or as substitutes for appropriate professional judgement.
The use of AI functionality, including any associated data processing, must comply with applicable privacy laws, contractual obligations and relevant consent requirements.
Specific responsibilities concerning AI functionality provided to business clients will be addressed in the relevant commercial agreements.
10. Third-Party Services and Integrations
37CELLS may integrate with or provide access to third-party technologies, applications, wearable devices, data providers and other services.
These services may operate under their own terms, privacy policies and technical requirements.
37CELLS does not control the independent operation, availability, accuracy or security of third-party services.
We do not guarantee uninterrupted access to any particular third-party integration.
Where integrations are provided as part of a contracted service, the applicable commercial agreement will govern the parties' responsibilities.
11. Confidentiality and Business Information
Information published publicly on the 37CELLS website is not confidential unless expressly identified otherwise.
Any confidential information exchanged during commercial discussions, demonstrations, technical evaluations or partnership negotiations should be protected under an appropriate confidentiality agreement or other written arrangement.
You must not disclose or misuse confidential information obtained through a restricted demonstration or business engagement where confidentiality obligations apply.
12. Website Availability and Security
We take reasonable steps to maintain the security and availability of our website.
However, we cannot guarantee that the website will always be uninterrupted, error-free or free from security vulnerabilities.
We may undertake maintenance, implement updates or modify website functionality where reasonably necessary.
You are responsible for maintaining appropriate security measures when accessing online services.
13. Third-Party Websites
Our website may contain links to external websites, applications or resources.
These links are provided for convenience and informational purposes.
Unless expressly stated otherwise, their inclusion does not imply endorsement or responsibility for the products, services, content or privacy practices of those third parties.
You should review the relevant terms and privacy policies before using external services.
14. No Guarantee of Business Results
37CELLS technology is designed to help businesses better understand and engage their customers.
However, actual outcomes will depend on factors including implementation, customer participation, data availability, business strategy, and market conditions.
We do not guarantee particular levels of customer engagement, retention, sales, revenue growth, or other commercial performance.
Any examples, projections or case studies published on the website are illustrative and should not be interpreted as guarantees of future results.
15. Warranties and Liability
To the extent permitted by applicable law, the website and its publicly available content are provided on an "as available" basis.
We do not warrant that all website information will be complete, current, or suitable for every business purpose.
To the extent permitted by law, 37CELLS is not responsible for indirect or consequential losses arising from reliance on publicly available website information.
Nothing in these Terms excludes, restricts, or modifies any rights, guarantees or remedies that cannot lawfully be excluded, including rights under the Australian Consumer Law.
Liability relating to paid platform services will be governed by the relevant commercial agreement, subject to applicable law.
16. Changes to These Terms
We may update these Terms to reflect changes in our website, services, technology, business operations or legal obligations.
The updated version will be published on this website with a revised effective date.
Changes will apply prospectively from their stated effective date, subject to applicable law.
Material changes affecting existing contractual relationships will be managed in accordance with the relevant agreements and legal requirements.
17. Governing Law
These Terms are governed by the laws of Queensland, Australia.
Subject to applicable law, disputes arising from these website Terms will be subject to the jurisdiction of the courts of Queensland and courts entitled to hear appeals from them.
18. General Provisions
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to operate to the extent permitted by law.
Failure to enforce a provision does not constitute a waiver of that provision.
These Terms do not create an employment, agency, partnership, or joint venture relationship between website visitors and 37CELLS.
19. Contact
For questions about these Terms of Use, please contact:
37CELLS
Website: 37cells.com
Email: info@37cells.com
Legal entity: 37CELLS Pty Ltd, ABN 71 670 523 323