BENEFITS
- Daily engagement beyond the transaction
- Consented, first-party customer insight
- New revenue from relevant recommendations
- Lower cost of re-engaging existing customers
- Customers become advocates through shared achievements
Platform
THE CUSTOMER INTELLIGENCE PLATFORM
A white-label app that connects your customers’ wearables to your brand, so you can engage them every day, not just at checkout.
How it works
- Launch your branded app. 37CELLS is delivered as a white-label app in your brand’s look and feel, with the features you choose to switch on.
- Customers connect their wearable. They link Apple Watch, Garmin, Fitbit or Google Pixel Watch in a few taps and choose exactly what they share.
- They get value every day. Health age, FitBot AI coaching, trends and age-group benchmarks give customers a reason to keep coming back.
- You get insight and engagement. Understand customers beyond their purchases and reach them through your own channels with relevant, timely communication.
What's inside the platform
Customer Data Platform
Bring wearable, engagement and purchase insights together in one customer profile, owned by your brand.
Analytics
See how customers train, engage and respond, and turn it into better marketing and merchandising decisions.
Customer Loyalty
Health age, FitBot coaching, benchmarks and community features give customers a reason to open your app every day.
Your brand. Your customers. Your data.
- You own the customer relationship. Customer data belongs to your brand, and all communication comes from you.
- We provide the technology. 37CELLS hosts and processes data on your behalf, under the terms of your agreement.
- Customers stay in control. They choose what they share, and can change permissions or delete their data in the app at any time.
- Privacy by design. Health information is handled with explicit consent, and FitBot uses only the information needed to answer each question.
Read more in our Data Protection policy.
